IHC 2022

International Horticultural Congress

IHC 2022 AT A GLANCE

Program

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IHC 2022 is organized into 3 key pillars:1-A high scientific level with a unique opportunity to gathering, meeting and debating on the main topics:Competitiveness and skills for the Horticultural sectorsFood, Public Health & Well-beingSustainability of production systemsClimate change mitigation and adaptation solutions2-Making value from Research - Education - IndustryThe IHC2022 will be an opportunity to boost links between Research, Education and Industry in order to facilitate the transfer and application of research for industry. It is also the place to motivate and encourage young minds in Horticulture for the future.3-Developing international collaborations, in particular between South and North. Promoting experience - sharing and bringing together different types of horticulture.100 countries represented2000 delegates25 symposia2000m2 of exhibition

International Horticultural Congress 2022

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S05 - Session O3 - Consumer demands, market preference

Information

Symposium including this Oral session

S05 International symposium on innovations in ornamentals: from breeding to market

Oral presentations of this Oral session

S05 - Session O3 - Keynote: Gaining a greater understanding of the trends shaping the consumer demand for ornamental plants

S05 - Session O3 - Factors influencing customer delight and likelihood to purchase again

S05 - Session O3 - How does visual attendance to plant attributes influence choice behavior?

S05 - Session O3 - What means a half sun? - Understandability of plant care symbols

S05 - Session O3 - Valuation of floral products through experimental auctions

S05 - Session O3 - Gathering and promoting plants according to their use: A new commercialization approach to reach novice and urban consumers

S05 - Session O3 - Protecting Intellectual Property in Varieties of Ornamental Plants in the European Union

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