IHC 2022

International Horticultural Congress

IHC 2022 AT A GLANCE

Program

User Guide

Get The Mobile APP

International Horticultural Congress 2022

<p>According to our <a href="https://cdn-api.swapcard.com/public/files/75c4cafe1c0844ab9a9aa853f67790d1.pdf" target="_blank" rel="noopener noreferrer">terms &amp; conditions of participation</a>, your registration data has been shared with our app provider to let you access the Hybrid version of the congress (live sessions, Networking, Q&amp;A,...). You can manage your profile visibility directly on the settings page of the app. For any question contact us at support@swapcard.com</p>

<p>As part of IHC 2022, photographers and video makers will take photos and videos on which delegates are likely to appear. These images will be used and distributed throughout the world, on all media and without time limit of availability, for the promotion of the activities of Destination Angers and the next editions of the IHC Congress. If you do not wish to be filmed or photographed, please report to welcome desk and to the photographer and video makers.</p>

S05 - Session O3 - Consumer demands, market preference

Information

Symposium including this Oral session

S05 International symposium on innovations in ornamentals: from breeding to market

Oral presentations of this Oral session

S05 - Session O3 - Keynote: Gaining a greater understanding of the trends shaping the consumer demand for ornamental plants

S05 - Session O3 - Factors influencing customer delight and likelihood to purchase again

S05 - Session O3 - How does visual attendance to plant attributes influence choice behavior?

S05 - Session O3 - What means a half sun? - Understandability of plant care symbols

S05 - Session O3 - Valuation of floral products through experimental auctions

S05 - Session O3 - Gathering and promoting plants according to their use: A new commercialization approach to reach novice and urban consumers

S05 - Session O3 - Protecting Intellectual Property in Varieties of Ornamental Plants in the European Union

Log in